Partnerships have been key to the growth seen over recent years. Even more important has been our choice of partners. A case in point is the enhanced relationship with the world’s leading communications group, WPP.
A British multinational advertising and public relations group with its headquarters in London, the “Big Five” group has a large number of advertising networks, public relations, media and market researchers, across a wide spectrum spanning many companies including Ogilvy, Wunderman Thompson, Young & Rubicam, Gray, IMRB, Millward Brown, Burson-Marsteller, Hill & Knowlton, TNS, and Group M.
Both in the Kingdom and across the region, Tihama holds significant investments in a number of WPP companies such as Ogilvy, WundermanThompson, Mediacom, Midshare, and Mirum.
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WPP is a creative transformation company. We build better futures for our people, clients and communities.
WPP creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology.
Our world-leading capabilities in advertising, content, media investment, public relations and public affairs give us unmatched breadth and depth in the world of communications.
Expertise in branding and design, service design, platforms and applications allow us to create vivid, compelling and hyper-relevant brand experiences for clients.
With deep omni-channel retail experience, including creating direct-to-consumer platforms and helping clients navigate marketplaces such as Amazon and Alibaba, we provide cutting-edge commerce solutions – both online and offline.
Our data management, marketing technology consulting and systems integration services, alongside our unique partnerships with the world’s leading technology companies, deliver value and growth for our clients.
Another key partnership is in the area of transit media and advertising. Through targeted investment, we have built a strategic partnership with Vugo, an award-winning media company focused on enriching commuters’ time through interactive recreational media content displayed on special screens in public and private transport.
Harnessing our position as a leading Saudi company in the field of media, Tihama has adopted the principle of investing, supporting and empowering emerging Saudi companies. This has been achieved though the formation of partnerships, enabling them to retain their cultural heritage supported by our international experience and best in class practices.
Among these companies is the Integrated Production Company. Specializing in the creation of moving visual content, the company was established at the beginning of 2019 through a partnership between Tihama Holding Company and the Field of Photography (founded in January 2016).
The Integrated Production leadership has an exceptional history in producing visual content and boasts a long list of customers in various commercial and governmental sectors as well as in broadcast TV channels. In a short space of time, they acquired an excellent customer base, due to the high levels of professionalism and their well-trained national workforce. A commitment to never compromise on quality has ensured the company is able to compete in both Arab and international markets producing content that reflects positively on the local community.
Tihama Education International Partners
In 2007, the Houghton Mifflin School Division merged with Harcourt School Publishers, effectively creating the premier provider of school curricula. Since 1919, Harcourt School Publishers have been providing the best textbooks and related instructional materials. Houghton Mifflin School Publishers offered comprehensive programs in professional development, science, reading, language arts, mathematics, and social studies as well as an integrated pre-kindergarten curriculum, reading and math intervention. With this merger, Houghton Mifflin Harcourt Education Group (HMH) has now become the preeminent publisher of K–12 educational resources. HMH’s authors include eight Nobel Prize winners, 47 Pulitzer Prize winners, 13 National Book Award winners, and more than 100 Caldecott, Newbery, Printz, and Sibert Medal and Honor recipients. In 2017, the company recorded a total revenue of $1.4 billion and 4000+ employees.
Tihama Education has an exclusive partnership with HMH. Tihama Education and HMH are providing international and private schools in Saudi Arabia with high-quality educational solutions including:
Core curricula solutions (print and digital) curricula for math, science, English
Online digital resources for students, teachers, and administrators
Back to school orientation and professional development programs on HMH products
Professional development seminars and workshops
Heinemann, a division of Houghton Mifflin Harcourt, is a leading publisher of teachers’ professional books, classroom resources, benchmark assessment, and reading intervention systems, as well as a provider of professional development services for pre-K-12 teachers.
Tihama Education is proud to partnership with Heinemann whose dedication to teachers dates back to the 20th century. Together we are supporting educational institutions by supplying teachers with classroom materials for selected schools in KSA.
Since its establishment in 1980, NE- Build & Grow has been focusing on designing educational materials that regularly emphasizes the teaching of phonics and alphabet articulation by providing a wide range of services that span from preschool to adult education. It boasts a line-up of high-quality educational products that includes textbooks, reference books, dictionaries, and English newspaper, in addition to, pre-school English educational materials such as Come on Phonics, one of the best-selling books in international schools in KSA.
Today Scholastic, founded in 1920, is the largest children’s book publisher in the world. Scholastic is entrusted with the promotion of literacy through books for millions of children of all ages and reading levels. The company scored a total revenue of $1.6 billion in 2016 and 9700 employees registered in 2014.
In Tihama Education we succeeded to position scholastic materials in pre-K stage using the famous Learning Express and Study Smart materials. Scholastic Library solutions are approved and adopted by many of our schools in KSA.
Al-Redwan is one of the most famous publishing houses in Jordan. Established by regional experts in 2007, they publish distinctive books of Arabic, social studies and French to present to the new generation different culture- appropriate materials.
Riverside Insights is the official owner of many leading assessment solutions such as easy CBM and IOWA Assessment.
Tihama Education sets out to offer educational institutions the most effective assessment tools they can use in order to collect accurate, reliable and accurate data to enable these schools can draw actionable insights that help their students to thrive.
Through our partners in Riverside Insights, we offer a proven portfolio of tested and precise assessment solutions, such as IOWA Assessment, to provide the clarity and perspective required for creating a meaningful impact on the teaching and learning process.
Since 1979, Evan-Moor Educational Publishers have been providing educators with practical, creative, and engaging pre-k-8 materials to support and enrich the core curriculum. It has won more than 20 educational prizes ranging from Learning® Magazine Teachers’ Choice Award to Practical Home schooling® Reader Award TM.
Tihama Education has built a strong partnership with Evan-Moor to enhance its comprehensive portfolio of educational solutions focusing on early childhood learning materials.