After a particularly challenging period in our history, the year 2016 signified a major turning point for the group. Our Board of Directors was restructured with the appointment of a team of bright young Saudi thinkers. This fresh injection of talent, in turn resulted in the appointment of a brand-new executive management team.
A carefully planned and thought-out transformation strategy was implemented that saw a return to profitability in less than two years. Central to this was the signing of landmark global partnerships with WPP, the world’s largest communications group, Houghton Mifflin Harcourt, the world’s largest K-12 education publishing company and WH Smith, one of the UK’s flagship retail brands.


Mazen Al-Asmari
Act. CEO

Mazen Al-Asmari has more than two decades of experience in human resources, public and government relations, and currently works as a general supervisor for road advertising and business support. In 2017, Mazen headed the road advertising sector and achieved success in reducing debts and expenses, increasing sales, and adding several projects to the investment portfolio.

Mazen started his career at the National Guard Hospital in human resources management, and then as a director of public relations in the royal clinics for the Custodian of the Two Holy Mosques, before joining Standard Chartered Bank Saudi Arabia as head of human resources and public relations. Human and Government Relations at Hill International Project Management.


Graham Murray
Senior Executive Vice President

Senior Executive Vice President
Graham has held senior financial and operational positions internationally in a number of major groups including Diageo, Pearson and Time Warner, in addition to working in private equity firms in the Middle East.

Founder of a new free school in London, Fulham School for Boys.

He holds a BA in Economics from the University of Leeds. Chartered Accountant (ICAEW).

Ayman Soliman
Group Finance Director

Ayman has 19 years’ work experience starting his career in 2000 in Deloitte (Egypt and Kuwait) as an external auditor and worked he there till 2005. In 2005 he joined Investment Dar Company (Kuwait) as Assistant Internal Audit Manager becoming Senior Financial Controller in 2008.
In 2013 he joined Tihama as Group Financial Director and is based in Riyadh.
Education: Bachelor’s Degree from faculty of Commerce and Business Administration from Cairo University in Egypt and Certified Internal Auditor (CIA).

Gerry Johnson
Bookstores Development Consultant

Gerry is a retailer who has over 40 years retail experience, 15 years at board level and 10 years as a listed Company Director.  He has worked in senior roles for Tesco, Asda and Wickes.  He spent 6 Years as a Director of Big Food Group Plc and MD of Booker and 5 years as a Director of HMV Plc and MD of Waterstone’s.  Since 2010 he has worked independently as an advisor with Tata Retail in India, with startups in the UK and since mid-2016 with Tihama.

Hassan Badr
Education Manager

Hassan began his career as a teacher before becoming an educational consultant to a number of international publishers. After a spell as the Sales Director for an Egyptian based publisher and distributor he joined Pearson, latterly heading up their ELT business in Saudi Arabia.
Education: BA English Language, AL Shams University, Cairo; MA Teaching, Oxford Brookes University.